09:00-09:05
Introduction
09:05-09:25
Design @ Ericsson. From design silos to design doing – Didier Chincholle
9:30-09:50
One Ericsson Design: EDS – Laura Moren

Short break

10:00-10:20
EDS walkthrough – Juan Greco
10:25-10:45
Users first. EDS and user research – Eilis Delany

Short break

10:55-11:15
Designing with words: A guide to writing for design systems – Eston Tay
11:20-11:40
Design and AI as an inspiring partner – Ahmed Ali B
11:45-12:30
Additional questions/individual discussions