From Design silos to design doing

09:00-9:05

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Introduction

09:05-09:25

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Design @ Ericsson. From design silos to design doing

Didier Chincholle

09:30-09:50

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One Ericsson Design: EDS

Laura Moreno

Short break

10:00-10:20

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EDS walkthrough

Juan Greco

10:25-10:45

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Users first. EDS and user research

Eilis Delany

Short break

10:55-11:15

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Designing with words: A guide to writing for design systems

Eston Tay

11:20-11:40

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Design and AI as an inspiring partner

Ahmed Ali B

11:45-12:30

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Additional questions/individual discussions

From design silos to design doing