NAIL – UNDERSTAND – FEEL

Snowfire NUF - Method

NAIL the scope of the project

1. Can you tell me about your company?
2. What is the purpose of your current website
3. Describe your logo - Why is your logo important, what is the hidden gem with your logo?
4. Who is your target audience?
5. Does the content on your website deliver the right message?
6. Who are your competitors? 
7. What do you currently like about your competitors websites?

UNDERSTAND your role and what to deliver

1. What do you want to achieve with the website?
2. What exists already? (brand guidelines, corporate colors, design preferences)
3. Show us a few websites you like, why are they good?
4.  Do you have an existing content management system?
5.  If yes, what do you like, dislike with that CMS?
6. What types of marketing are you currently involved in or practice on a regular basis?
7. How often will you be updating the content on your site?
8. How do you currently track leads on your website?
9. Tell us more about your expectations - what is thy key pain point you would like us to fix?

What do the users want to FEEL

1. Why do visitors currently go to your website?
2. Name three things why you are different than your competitors?
3. What do you want your visitors to feel when visiting your website?